BRICS Alliance Coffee Union

BRICS Alliance Coffee Union is a unique platform for cooperation at all stages of the coffee business: from purchasing green beans to selling finished products. We unite producers, retailers, and industry professionals, creating new opportunities for the development of the coffee market.

Main areas of activity

1. Purchase of green grain
   • Cooperation with farmers.
   • Organization of field business missions for grain procurement.
   • Certification of raw material quality.
2. Training and Certification
   • Training programs for partners.
   • Support from the professional Q Grader community.
3. Sales and Partnerships
   • Cooperation with retail outlets and hypermarkets.
   • Development of partnerships with HoReCa.
   • Access to the largest e-commerce marketplaces.
4. Franchise Development
   • Assistance in launching and scaling coffee shop franchises.
   • Providing marketing support and analytics.
5. Equipment and logistics
   • Provision of modern equipment for roasting grain.
   • Organization of logistic processes from farm to cup.
6. Events and Marketing
   • Conducting events for professionals and consumers.
   • Development of marketing campaigns for coffee shops and coffee producers.

Coffee consumption in Russia in 2023

The coffee market in Russia continues to grow:

• 186 thousand tons – total consumption volume.
• 107 billion rubles is the monetary equivalent of the market.

Affiliate network

Our partners successfully cooperate with various sales channels:

• More than 50,000 retail outlets .
• More than 5,000 hypermarkets .
• The largest marketplaces in Russia.
• More than 5,000 coffee shops .
• 50 trademarks representing different brands of coffee.

Analytics and Marketing

The BRICS Alliance Coffee Union team includes coffee market analysts who:

• They conduct an analysis of prices and purchase volumes.
• Works with commercial open and closed areas.
• Provide data to optimize sales and purchasing strategies.

BRICS Alliance Coffee Union is a space for development, partnership and innovation. We support the coffee industry, strengthen professional communities and create conditions for mutually beneficial cooperation.

Want to join? Write to us and we will help you become part of the coffee revolution!